Maison Fenestraz unveils its new visual identity
A new identity, the same story.
Maison Fenestraz is writing a new chapter in its story with the launch of a new visual identity, designed to better reflect the spirit of the Maison and create an even stronger connection between its different properties in France, Argentina, Brazil and Italy.
A new logo, new typefaces, new colour palettes and new graphic codes: this evolution embraces Maison Fenestraz and all of its properties, while preserving the unique character of each one.
A new logo for Maison Fenestraz
At the heart of this new visual identity is the new Maison Fenestraz logo.
More contemporary and refined, it reflects Maison Fenestraz’s desire to evolve its image while remaining true to its history and identity. It becomes a unifying symbol, bringing together properties with very different personalities, architectural styles and surroundings.
This evolution reflects Maison Fenestraz’s journey over the years and marks a new chapter in the brand’s development.
Behind this new look remains the same philosophy: “We share our dream.”
One identity, unique Maisons
From Courchevel and Méribel to the landscapes of Salta and Córdoba, from Trancoso to Puglia, each Maison Fenestraz has its own story.
The new visual identity has therefore been designed to create consistency across Maison Fenestraz, without taking away from the individual character of each property.
Hôtel de La Loze, AlpenRuitor, House of Jasmines, Estancia El Colibrí, Casa Angatu, Masseria del Gigante, Masseria Torre Ruggeri and the Appartements d’Exception are now united by a shared visual universe, while retaining their own colours and identity.
This approach makes each property instantly recognisable as part of Maison Fenestraz, while allowing every destination to tell its own story.
New typefaces to tell the Maison Fenestraz story
This new identity also includes significant work on typography.
The Benton Mod Display and Maison Neue typefaces shape the brand’s new visual universe. Together, they combine character, elegance, and readability across the various communication materials.
Headlines, body copy, printed materials, digital content and communications from each property: typography now plays an integral role in the Maison Fenestraz identity.
Colours inspired by each destination
While a shared artistic direction now brings all the properties together, each Maison retains its own colour palette.
These shades reflect the atmosphere and surroundings of each destination: the mountains of the Alpine Maisons, Argentina’s vast landscapes, the relaxed way of life in Trancoso, and the Mediterranean scenery of Puglia.
Colour thus becomes a distinctive visual marker, allowing each property to express its own personality while remaining part of a cohesive whole.
A new identity across all our communications
This new visual identity is gradually being rolled out across the entire Maison Fenestraz universe.
Websites, social media, newsletters, email signatures, documents, printed materials and communications within our properties are all adopting these new visual codes.
Beyond an aesthetic evolution, this new identity creates a more consistent and instantly recognisable experience, whatever the point of contact with Maison Fenestraz.
A new identity created by LPM Agency
This new visual identity was conceived and developed by LPM Community, the Argentina-based agency of Gautier Fenestraz, son of Raoul and Stéphanie Fenestraz.
This collaboration therefore holds a very special meaning: Maison Fenestraz’s new identity was created from within the very family that carries its legacy forward and continues to shape its story.
From the new logo to the choice of typefaces, colours and graphic codes, LPM Community worked alongside Maison Fenestraz to create a visual universe capable of bringing all our Maisons together under one shared identity, while respecting the unique character of each one.
Evolving our image without changing what brings us together
An identity evolves, but what truly matters remains unchanged.
Behind these new logos, colours and typefaces are the same Maisons, the same teams and the same ambition: to create places with soul and share with our guests a distinctive vision of travel and hospitality.
From the mountains to the Argentine countryside, from the beaches of Brazil to the landscapes of Puglia, Maison Fenestraz brings together unique destinations through a shared history and common values.
Today, this new visual identity gives a new face to that story.
Welcome to the new Maison Fenestraz universe.
